Conducting situational analysis Assignment Example | Topics and Well Written Essays - 1750 words

Conducting situational analysis - Assignment Example They have had some failures such as targeting to kids; however, they have managed to take that in their stride and now are a bigger and better company than before. Conducting a situational analysis A marketing plan is used to convey the attributes and benefits of a product or service to its potential customers. It comprises of seven steps and one of them is conducting a situational analysis after the introduction stage. This step is one of the essential steps in creating a long term and successful relationship with customers. (Cohen, 1995) Introduction Introduction comprises of the company’s products, prices, placement etc. and what sort of products or services a company sells; essentially the background of the company and what it stands for. (Cohen, 1995) ASOS.com is a UK based website which is the largest online store for beauty and fashion products. It is only online, and it sells its own goods as well as branded goods. Sales have been on the rise since the company started, with profits before tax jumping from 15.7 million pounds to 30.3 million pounds in May 2012. The target market is mainly men and women between the ages of 18 and 34. ASOS headquarters is Camden Town, located in the North of London in a building called the Greater London House. It offers 500,000 product lines ranging from menswear, women’s wear, jewellery, beauty products, accessories and even footwear. The websites target not only UK though, they target other areas such as USA, Germany, Spain, France, Italy, Spain and Australia as well and ships these products to many more countries from UK, which is its central distributor and origin and that is where the headquarters are located. A 2011 report shows that 13.6 million different visitors visit the website every month and there are registered users as well as active users and customers. The fulfillment centre for ASOS is in Yorkshire. ASOS was developed in 2000 in June and its founders are Quentin Griffiths and Nick Robertson . It is UK’s biggest retailer of fashion and beauty products online with more than 2000 employees. The acronym ASOS stands for ‘As seen on Screen’ and it changes stylistically to showcase the image of the brand. It has faced some issues as well, but overall the website has seen success stories. It also developed holdings in 2001 which became part of London Stock Exchange and 2006; it was also the pioneer of online stores launching a catwalk. In 2007, ASOS introduced its ASOS Magazine and it grew to become a lifestyle, and a store as well as launching a mobile and expanding to other areas and eventually opening a new office in Australia. One of the features that ASOS provides its customers is the facility of looking for content on their website with videos of catwalks and pictures and videos of the clothing items. It also runs a fashion blog simultaneously which have articles posted which are related to fashion and beauty topics; such as celebrities and their live s as well as entertaining news and the clothes which they are wearing and available on the site are then provided with links on the blog which leads customers to the main retail page. ASOS also has an outlet which is the discount portion of ASOS and the products that are coming at the end of a line or are from a previous season are at glorious discounts of up to 75%. It is connected to the main site and it is basically a competitor outlet with E-tailers and other discount stores. ASOS also provides the

Investigation on finding the Molar Mass of Butane Essay Example for Free

Investigation on finding the Molar Mass of Butane Essay Aim: To find the molar mass of butane, by finding the number of moles of gas in the container and comparing it to the mass of butane in the container Theory Butane (C4H10), also called n-butane, is the unbranched alkane with four carbon atoms, CH3CH2CH2CH3. Its only other isomer is methylpropane: CH(CH3)3. It is an organic compound which belongs to the alkane group or organic compounds. It is a highly flammable, colourless and odorless gas at r. t.p. this, along with the fact that is an easily liquedified gas, is why it is used in lighters as a fuel. Its Relative Molecular Mass is 58.12g, and it is barely soluble in water like most organic compounds: 0.0061 g/100 cm3, at 20 à ¯Ã‚ ¿Ã‚ ½C. In the experiment we shall find the mass of butane by calculating the change in mass of the lighter before and after the experiment. We shall find the number of moles in the container by finding the volume, pressure and temperature of butane inside the container, and then use the formula PV = nRT (where P: Absolute Pressure measured in millibars, V: Volume of gas measured in dm3,T: absolute temperature in Kelvin, and R is the universal gas constant, which equals to 83.14472 dm3à ¯Ã‚ ¿Ã‚ ½mbarà ¯Ã‚ ¿Ã‚ ½K-1à ¯Ã‚ ¿Ã‚ ½mol-1). Since we could not measure the temperature or pressure inside the container, we measured the atmospheric pressure and temperature. We assumed that if we waited for enough time, the temperature inside the container will be equal to the atmospheric temperature. Secondly, the atmospheric temperature = pressure inside the container and the pressure exerted by the column of water. The pressure exerted by the column of water = mgh. [Reference: www.wikipedia.com] Prediction I feel that the mass of one mole of butane will be approximately 58, as this is the RMM of Butane (correct to 0 d.p.). Apparatus * Lighter (filled with Butane) * Water * Trough * Digital Thermometer [à ¯Ã‚ ¿Ã‚ ½ 0.01à ¯Ã‚ ¿Ã‚ ½C] * Top-pan balance [à ¯Ã‚ ¿Ã‚ ½ 0.01g] * Burette [à ¯Ã‚ ¿Ã‚ ½ 0.05 cm3] * Pressure Gauge [à ¯Ã‚ ¿Ã‚ ½ 0.5mb] * Meter Rule [à ¯Ã‚ ¿Ã‚ ½ 0.0005m] * Table showing Vapour Pressure of water at various Temperatures Modifications to Method * We dipped the lighter in water before any of the trials, and then dried it using ethanol in an attempt to reduce the margin of error in the mass reading due to water droplets sticking the lighter. * The Burette was filled completely with water. * We did not take the final volume reading when the level of water in the burette was equal level with the water in the trough. Instead, we measured the height of the water column above the level of water in the trough. * We found the volume of water between the tip of the cylinder and the 0cm3, and included that in our calculations of the volume of water. Fair Test * After every trial, we dipped the lighter in ethanol and then shook it to dry to ensure that was minimal inaccuracy in the mass reading due to water droplets sticking to the lighter. However, it is impossible to get rid of all the water droplets. Therefore we dipped the lighter in water and dried it using ethanol before any tests in an attempt to ensure that the extra mass (though minimal) due to water droplets on the lighter remained constant throughout the experiment and thus could be ignored. * We filled the burette completely with water, to ensure that no gases were inside the burette before the trial, which would have affect the pressure readings. * The pressure inside the container is equal to the pressure due to butane and moisture. Using a table, we shall find the pressure due moisture, and subtract it from our pressure reading to get the pressure due to butane alone. * We waited a little which after the trail before measuring the air temperature to ensure that the temperature of butane inside the burette was the same. * We used water inside the burette since butane barely dissolves in water. * We removed the metal piece at the top of the lighter, as water droplets could easily stick to it. Also, it ensured that the butane could not catch fire. Safe Test * We removed the metal piece of the lighter, to ensure the butane could not catch fire. * We were careful while dipping the lighter in ethanol, not to release butane as ethanol is flammable. Conclusion In the experiment, when we opened the nozzle of the lighter, butane escaped from the lighter, causing a decrease in mass of the butane inside the lighter. The butane rose to the top of the burette, since butane is less dense than water. This caused the pressure at the top of the butane to be greater than the atmospheric pressure. Since liquids are mostly incompressible, the increase pressure at the top, created a force on the top of the water column, pushing it down. Hence the volume of gas (butane and vapour) inside the burette would increase, causing the pressure of gas to decrease until it is equal to the atmospheric pressure. This process kept on occuring as more and more bubbles of butane and moisture reached the top, hence at the end of each trial the pressure inside the burrrete can be estimated to be equal to the atmospheric pressure. From the graph, it has been calculated that the RMM of butane is 53.946à ¯Ã‚ ¿Ã‚ ½60.2% using the formulae RMM = mass/n and pV= nRT. There are no anomalies, since the graph passes through the error bars of all 4 points. Evaluation In the experiment, the accuracy is fairly high as the experimental value for the RMM of butane is 54, while in theory it is 58.12 (percentage error of only 7.089%), which shows that very few systematic error occured during the experiment. This is also shown by the fact that the y-intercept is 0.0125, which is very close to 0, showing an almost completely proportional relationship between mass and n. Regarding the precision of error, the margin of error has been calculated as 60.2% and is far to high, resulting in a poor precision. However the experiment was more precise than this value of 60.2% shows it to be, because from the graph one can see that all the points lie close to the line of best fit. In the experiment, various errors could have occured, such as: Systematic Errors: * Error in readings of pressure due to high uncertainty. Random Errors: * The pressure due to the water column has no been taken into consideration. * We are assuming that the temperature inside the burette is equal to atmospheric pressure, which may not be true. * Water droplets may have still stuck to the lighter, causing an error in mass. To reduce the margin of error we could have: * Calculated the pressure exerted do to the water column, and subtracted it from the atmospheric pressure to find the pressure inside the container. * Taken a larger container than a burrette, so that we could release more butane and cause a larger change in mass, so that the uncertainty of 0.01g would have a smaller affect on the margin of error. * Used a seperate lighter for each trial, eliminating the error caused due to water droplets clinging to the sides of the lighter.

Platos Argument For A Just Life :: essays research papers

Plato's Argument For A Just Life Plato's argument for the benefits of a just life is intrinsically linked to his definition of good and its relation to people's desires. He begins by showing that when the objective of a desire is simple (e.g. quenching a thirst), the desire must be correspondingly simple. Since thirst is a simple desire, the man's objective must also be simplistic and should we assign an adjective to his objective, we would falsely complicate it. In addition, Plato believes that we would be seriously erring if we assign a value of good to an desire. In common use, the adjective good would denote something that is good in relation to others of its kind. We consider a drink good if it contains characteristics that we look for in a drink (e.g. pleasantness or taste). Plato takes this a step further and states that something that is good must not only be good in relation to others but it must be wholly good. Thus a drink cannot be truly good if evil results from it. This poses an interesting question for Plato's readers namely, since no one wants bad things to happen to them, why do people engage in self-destructive activities? The answer lies in the fact that the only reason that we desire to drink is that we anticipate the result of our thirst being quenched. Our appetites see no further consequences than the immediate fulfillment of our desires; they do not contemplate the results of the actions we take to fulfill our desires. For this reason, Plato believes that we must separate the soul based on how it reacts to desires. There must be a part of the soul, Plato reasons, that contemplates the end result of our actions and makes decisions based on a higher reasoning than desire. So we see two distinct parts of the soul. The first is said to be appetite (which desires without reason) and reason (which considers the consequences). Reason may thus work against anything that is not for the total good of the man. Plato holds that if the desire were truly for a good drink, reason would never oppose it. Our usage of the word good, however, has come to denote an expectation of usefulness to our purpose; although this may be relative to the end result that we experience from the object. For example, we call a knife good because it is sharp and cuts well but if the end result is that we cut ourselves, we would say that the knife would have been better if it

Primary Sources of Boston Massacre

The Boston Massacre- March, 5, 1770 Part One: Document| Author| Date| Purpose| Biases| The Legal Papers of John Adams, No. 64, Rex v Wemms| John Adams| 1755-1784| To record what he heard and saw during the trial and how he defended for the British soldiers. | Despite the fact that most eyewitnesses’ testimonies denounced Captain Thomas Pretson ordering his men to fire upon the citizens, he believed these people were biased and words aren’t 100% reliable. Anonymous account of the Boston Massacre March 5 1770| Unknown| Unknown| To briefly explain what caused the people to rise up against the soldiers and how reluctant the citizens were. | He did not feel that the patriots were any faulty of the soldiers’ fire. He felt unfairly treated and thought the soldiers pushed way too far by abusing the locals with their power. | The Account of The Boston Massacre| The Boston Gazette and Country Journal| March 12, 1770| Reporting what happened on the day of massacre on the ne wspaper for locals to read. The article described the scenario as a massacre due to the anger of some upset British troops who felt being insulted. It obviously accused Captain Preston. | The Bloody Massacre (Photo)| Paul Revere| 1770| His painting depicted what happened on the day of March 5th 1770. | He exaggerated the scenario by painting the soldiers in cruelty that aimed into the innocent helpless unarmed white men. Truth is, the main victims in the massacre were black and they were throwing snowballs at the soldiers. He wanted to make it look as angry as it could be to make the audience think it as a deliberate murder. Captain Thomas Preston’s Account of the Boston Massacre| Captain Thomas Preston| October 24, 1770| To explain about what he perceived on March 5th and to swear he never intended for anyone to get hurt nor did he order the troops to fire. | He believed the townspeople were all mad and tried to bring up a riot to prevent themselves from being punished for i nsulting the troops. Although he did think the firing was a terrible thing the troops done, he thought it could have been necessary in order to guard the King’s vessel efficiently. The Deposition of Theodore Bliss| Theodore Bliss| Unknown| To be a witness defending Captain Preston, affirming that he did not order the men to fire. | He was at the sight because of the fire alarm. What he described as may have heard or seen may not be of words in favor of any side but he could have been so busy analyzing the situation or looking for the possible fire that struck the alarm and missed out when Captain Preston gave orders. He could have been too nervous to remember everything that happened that day. | Part 2: It’s a well-known event.Everyone knows why it happened, who were involved, and where and when it happened, but does everyone know how it happened? The truth has sunk to the deepest point in the sea and remains as a mystery in history of the United States of America. Wha t really caused the townspeople’s temper to explode that lead to the Boston Massacre? Different people from different aspects varied in their description of the event. An anonymous victim of the Boston Massacre wrote about what harsh environment the citizens were living in prior the event and what happened that day.Typical high school history textbook mentions the high tax rate of all the products during the late 1700s, which has been explained as the reason why the citizens rise against the British government. However, although he did write about how the Stamp Act upset them and about the violation of Magna-Carta for the Commission to send troops over, something happened during one day of March that really boosted their anger level. He talked about a boxing match that the soldiers commanded the workers of Mr. Gray’s ropewalk to participate in. One soldier was defeated by Mr.Gray’s worker and went back to recruit his army friends to come back and challenge. He a lso included Samuel Drowne’s testimony of him and some neighbors being abused by the British troops in the evening that seem to be an act of revenge for the embarrassment of the match early on before the massacre. This article has tons of information about what happened that day. It is a very useful source because his words and feelings were common with his neighbors who were angry at the troops too. Through his voice, one can hear the cries and complaints of the townspeople of Boston.However, this is only one side of the story and putting all the faults on the British troops for firing doesn’t seem very convincing. Captain Thomas Preston, the commander of the soldiers who fired their muskets at the townspeople, talked about the different side of the story. He was aware that the residents and the soldiers didn’t get along but he said he never thought of using violence to solve the conflict. He declared that when his troops walked by Gray’s ropewalk on Mar ch 2nd, the rope-makers made fun of the soldiers and insulted them. After a moment of verbal fight (argument), they went into a nonverbal fight (action).Although the soldiers went back to their units afterwards, he said the inhabitants become arrogant and have been continuously abusing the soldiers. He explains that he was informed that the townspeople were up in front of the city hall beating up the troops. He went up trying to pacify the crowd but didn’t succeed. He said he kept shouting to the troops to hold their fire and had never intended to hurt anyone and he did not want to take account for what may happen. It’s convincing that he was innocent about the fight on the 2nd and did not want to fire because then he’ll just lose his job.However, his words aren’t accurate as well. It’s understandable how the townspeople thought of the troops as undesirable, but it’s hard to believe they had the power to abuse the armed soldiers. Preston is a commander, a soldier in a higher division; it is possible that he has not been reported with all the true words. No lower division personnel would tell his boss that he’s been abusing his powers. The troops beating the residents sounded more likely, the other way around seem very absurd. If he did command the fire, it would’ve been the most unwise decision in that situation.It is clear that he did have the chance to run away from being guilty of the command but he submitted himself. Whether he did or not call it, the massacre still took place. It was very hard to be a soldier of British crown while being the towns’ guard. To protect the crown and his property were the soldiers’ duties and residents are a part of that duty. It was hard to decide whether to protect the city hall that the inhabitants were threatening or harm to prevent them from destroying it. After all, they’re both the King’s property.He described the awful words and threat s the residents were speaking and how hard it was for him to ignore them and try to prevent from getting hit by the snowballs flying around, thrown by the citizens. He swore that he never commanded his men to fire. This could be true, but like I mentioned, the death under musketry still happened. The massacre could have started due to the soldiers’ misconception of the command. This brought up some reconsideration upon Paul Revere’s painting The Bloody Massacre, where the violent British soldiers blew tons of musket balls at the strength less citizens.The inhabitants were throwing snowballs at the troops and were clearly standing up for what they thought is right, not being beaten up like a bunch of farmed chickens. The troops did stop after a short while, possibly because of receiving the command of stop firing from Captain Preston. Bringing in a voice that sounded like a good-hearted soldier into the history textbook, like Captain Preston, would be nice because it ca n alter the stereotype of the fierce British soldiers, which heartlessly killed the townspeople, in a good way. The Boston Gazette and Journal about the massacre is another primary source of what happened on the event.Its version of the story is more convincing to many people because it’s a newspaper article, a piece of work that’s been viewed, edited, and published. However, like media nowadays, its purpose isn’t just to report the local news to people but to drag their attention into reading the article. Before talking about what’s happened that night, it gave a short disclaimer, â€Å"Our readers will doubtless expect a circumstantial account of the tragical affair on Monday night last; but we hope they will excuse our being so particular as we should have been, had we not seen that the town was intending an enquiry and full representation thereof. This little paragraph, apart from the introduction and the story of the event, dragged everyone’s attention, including me. It’s like saying that they wrote about whatever happened as is with no masking and no biases. It is not so. It said on Monday evening, before the massacre took place, the troops were on the streets abusing the inhabitants. One young man, John Hicks, came up against that mean soldier and knocked him down. The soldiers went back and brought back about 12 men and said a witness named Samuel Atwood claimed the soldier answered him that they were about to murder someone.The troop caught one young man and beaten him up, the lad fought back and ran towards Cornhill. The article mentions Captain Preston and his men pushing his way to the commissioner’s office with charged muskets. Then someone started throwing snowballs at the captain and he commanded to fire the bayonets. Neither the anonymous nor Preston himself claimed that he fired towards the townspeople. This article although described the event in detail does not seem very relevant. I am not su re why the 12 men beating the oung guy was not mentioned in either Preston’s account or the anonymous man’s, but it is likely that something similar to that may have happened. This newspaper article was published and surely was in great number of people’s hands. Its purpose was to gather people’s concern and sense of humanity towards the massacre. It wants people to feel hurt and abused and sense the evil of the power the government has in hand. No one knows for sure whether Captain Preston gave the command because there were testimonies both for and against him.However, this article was straightforwardly accusing him of being insolent and ignorant. That’s the image the paper wants people to have in mind. Like Revere, it wants people to picture the brutal government’s units beating innocent citizens up. Although having its agenda parallel to Revere’s, it did prove something that was deliberately painted otherwise in The Bloody Massacr e. Crispus Attucks, who was shot dead at the scene of the massacre, was a young black man, but his portrait in the painting was a white patriot.It was probably because white men being injured seemed rather crueler than black workers being slain. Both the newspaper editor and Revere knew that the more severe something is, the more attention it attracts. Untruthful as it may sound, it’s still a very useful resource overall. Because it made the situation sound so critical, people united and brought up the idea of the American Revolution. Though different primary documents during that time period had slightly different stories about the Boston Massacre, they all pointed to one doubtless fact: it is one of the great events that drawn to the American Revolution.It really is hard to tell which altered the story with their own words, who told the truth, or did all of them tell the truth due to their perception, they were all witnesses of the event and their words are very valuable. T hey all contributed to the American History. They all provided a reason for people to come together and think about their future and to decide whether they should do something to escape from that hopeless future.It’s nearly impossible to dig out the truth since there was no surveillance available at the time so let it be and remain an endless discussable topic for people who are interested in wondering what really was going on during the period of the Boston Massacre. Part 3: Work Cited Adams, John. Summation of John Adams. University of Missouri-Kansas City. 1755-1784. 20 Feb. Web. 2013 Bliss, Theodore. â€Å"Deposition of Theodore Bliss†. Boston Massacre Historical Society. Boston Massacre Historical Society. nd. Web. Feb. 21 2013 np. â€Å"Anonymous account of the Boston Massacre March 5 1770†.American History from Revolution to Reconstruction and Beyond. University of Groningen. nd. Web. 19 Feb. 2013 Preston, Thomas. â€Å"Captain Thomas Preston's Account o f the Boston Massacre†. Boston Massacre Historical Society. Boston Massacre Historical Society. 24 Oct. 1770. Web. Feb. 21 2013 Revere, Paul. â€Å"The Bloody Massacre†. History Matters. Library of Congress. nd. Web. Feb. 20 2013 The Boston Gazette and County Journal. The Boston Massacre, 5 March 1770: the Boston newspaper account. The Public Schools of North Carolina. 12 March 1970. Web. 19 Feb. 2013

Merger between EnviroTech an InterClean Essay

First of all, I would like to take the time to say â€Å"thank you† to each one of you for your outstanding efforts, it has been very enjoyable to work alongside with each of you in contributing to the success of InterClean. You are all well aware of the strategic movement as announced by David Spencer is very near on the horizon. As this merger between InterClean and EnviroTech begins to unfurl I foresee that each of you will have a key role to play in making the transition as smooth as possible. As managers it is our duty to show our fellow co-workers and new team members why we have been successful. It is important to welcome the employees joining us from EnviroTech. The incoming employees from EnviroTech bring vast experience and proven track record that will help to move us in the direction we want to go. Combining two companies together is no easy task and this new endeavor will be challenging. Each individual will need to present his or herself in a positive manner. The main objective is to be positive about the changes that will take place. Also everyone shall commit to learning the new concept of â€Å"full-service solutions packages† (University of Phoenix, Week One Supplement, 2010). I urge each of you to be open to share your ideas as well as receive ideas from all of your team members, old and new. Keep in mind that this new concept will not be immediately rock-solid it will take, several tries an adjusting to create the best package to suit each of our clients. I am sure that some of you are not feeling comfortable with the upcoming transition and that is understandable. However, I again urge you to see the potential this acquisition can bring. The growth potential globally is enormous and you can each have a part to make it happen. Each of you will have an impact on your workers, and how each of you decide to carry yourself can either promote or bring down morale. I  inspire each of you to press forward and lead your teams. You are all more than capable to produce results, so mentor your teams to produce even better results. I would also like to go over a few other important matters. These involve human resource issues because of the diverse work force we will gain by this merger. Obviously each of you will have several if not numerous new members joining your teams. It is very important and I cannot stress it enough just how important it is that you treat every employee the same. You cannot favor or give preference to the current InterClean employees over the incoming EnviroTech employees. Please exercise good judgment when addressing each newly acquired employee. Also when making selections for your teams an initially assigning tasks I suggest you seek input from myself, Carol our internal consultant, and the HR department. If you have any concerns please bring it to my attention immediately as well as to Carol and human resources. Be certain that the issue or concern is cleared up before moving forward. It is in the best interest of the company and for each of you to create an atmosphere that is warm, thriving yet peaceful, non-hostile, and safe. We all need t o value diversity and as Cascio put it â€Å"to manage diversity, there is no room for inflexibility and intolerance-displace them with adaptability and acceptance† (Cascio 2006, p. 125). Furthermore we will all be attending a full-day seminar on reengineering at Leeward Community College, please mark your calendars for Wednesday, December 1. I will send out a reminder along with the pertinent seminar information. If you are unable to make it on Wednesday, you will need to attend the Tuesday session, so let me know as soon as possible so I can make the change for you. I know you are all thinking, â€Å"What is reengineering?† â€Å"Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, and speed† (Cascio 2006, p. 18). I also strongly recommend that each of you sign up for the management training sessions that HR is setting up. Immediately share and talk with your workers about attending the new product and sales training sessions. Go ahead and schedule your teams with HR to ensure everyone can be properly accommodated as quickly as possible. You should also encourage participation in the ongoing HR seminars that cover topics such as developing skill in conflict resolution and effective communication. As always you are free to come and discuss any issue or  concern that you may have with me. I am more than willing to sit down with each of you and listen to what you have to say. So please do not hesitate I am here for each of you and want to continue working alongside with each you and your teams. I am hopeful that going forward we will all embrace the upcoming changes and challenges facing us. Together we can achieve the desired results to move InterClean closer to our strategic direction of global expansion. References Cascio, W. F. (2006). Managing Human Resources: Productivity, quality of work life, profits. Retrieved from the University of Phoenix eBook Collection database University of Phoenix (2010) Week One Supplement: InterClean-EnviroTech Merger Scenario Retrieved from University of Phoenix HRM/531-Course Website